Making money singing- part 6- Marketing the brand
Here we briefly discuss the tools you will need to promote yourself as a singer- and to develop your “brand.”
Business card- Every singer needs a business card. You will want a card that is not paper thin and a color that is not bright white. Ivory, off white or a neutral color are good options. Avoid raised printing as well. Perhaps you or someone you know can design the card. If not, VistaPrint has hundreds to choose from. For the design and printing of your business cards, Vistaprint is the best source: http://www.vistaprint.com/.
The basic info on your card should be: your name and then identify yourself as a vocalist or singer; Contact info: phone number, email address and web address if you have one. All other info on the card is personal and artistic choice. Refrain from using clichéd music notations such as clefs, staffs or notes. A graphic of a microphone may be used.
Always keep some cards with you for networking as you never know who you may meet. Opportunities may come up when you least expect it. Look for opportunities to leave your card at businesses and on community bulletin boards in places such as libraries and supermarkets.
A website is necessary for every singer. You can have a professionally designed site, or you can use many free site design services. First step is to choose a URL which is the name of your site. Many people use “Go Daddy” as a source for web names. I.e., email@example.com. If not, vary the address until the address that you seek is available. Once a site URL is established you then pay for that domain name. You can start for as little as 10-15 dollars and then you can get started building your site.
Your site should include your picture, your contact info, demo, songs, videos, bio, testimonials (fan or industry quotes) and a digital press kit. It is your choice as to whether you want a basic site and include minimal information or you can be more elaborate- it just depends on how much information that you have and want to share.
Social media should include the following, listed in order of importance: Facebook, Twitter, Google plus, You tube, LinkedIn, Instagram, Pinterest, Tumblr, Vine, Snapchat. Also look for music related social media, such as Reverbnation or music blogs.
Look to future installments here for more details on how to develop and market your career