Wherever music is recorded- singers are needed. Recording Studios vary in size and sophistication from major record labels to small home studios. Virtually every city and suburb has multiple recording studios. If these studios are in business- they are making money- and in the process they are recording vocals.
In the studio, you would likely be hired to sing lead vocal on an original song, and there may be a need to record a vocal for a band demo. Be mindful that background vocals are in demand as well . At one time three or more singers would be hired, but with today’s economy it’s more common for one singer to sing all of the background parts.
Do not overlook home based recording studios. These may be difficult to find as they are not typically advertised. You may find these “hidden studios” by talking to local musicians. You may also search craigslist or other internet listings of studios.
Versatility is always an advantage to a recording singer. Some assignments require a comedic approach, perhaps a Bronx accent, or a foreign language. There is also a demand for sound alike singers such as Elvis Presley, Barbara Streisand or Beyonce.
In short, there are many options to gain recording studio work, it just takes some networking and leg work on the part of the singer.
The media market is a field that includes jingle singing as well as vocal work in video production of all types. TV radio and film are in this market which also includes corporate work.
Corporate work is typically contracted through audio and video production companies.
Be mindful that radio commercials are produced in audio production companies; TV commercials are produced in video production companies; Films are produced in film production companies.
Jingle Singing is part of the advertising industry. It is the vocal part of radio and television advertising. Whenever you hear vocal on a commercial- it’s a jingle.
Who hires jingle singers? Since advertising agencies typically create radio and TV commercials they are an obvious source of work. When you seek out advertising agencies, be certain that they focus more than 50% in radio or TV. Trade publications such as Advertising Age list advertising agencies geographically, as well contact info and percentage of work.
Audio Production Companies are responsible for the creation of recordings which are used in the jingle market. These companies either own a recording studio or they are affiliated with one. Audio production companies hire writers, musicians and singers on a regular basis.
The nature of each commercial dictates the age and type of singer needed. The more versatile you are as a singer, the more opportunities you will have in the jingle market. It is advantageous, though not essential, that you learn to read music. New York singers are frequently excellent sight readers, but smaller cities and markets typically do not require sight reading.
Recording studios don’t produce jingles exclusively but since they are recorded there investigate which recording studios do jingle work and make contact with them.
If you can make contact with jingle writers they can become a good source of referrals. It’s not so easy to find jingle writers. Be aware as you talk to musicians, and in your overall networking, to ask about jingle writers and how to reach them
Though voice over is not strictly a singing category it is a common source of income for singers. It is the spoken-word part of the audio production. The pursuit of this work is identical to the pursuit of jingle singing. It is not unusual for a vocalist to also provide the spoken word part of a jingle.